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myRacetravel Privacy & Security

myRacetravel.com has created this privacy policy to demonstrate our firm commitment to protecting information you submit. We provide it to you to make you aware of our privacy policies and practices and the way information is collected and used. This privacy policy will answer your questions about the kind of information we collect and how we use it. If we change or update our privacy policy, we will post those changes here. This privacy policy only applies to transactions made, and data gathered, on the myRacetravel.com site (the "Site"), and does not apply to any other transactions, information, web site or Internet, telephone or other point of contact between myRacetravel.com or any of its parent companies or affiliates and you or other consumers. Please review this privacy policy periodically as we may update it from time to time. By using the Site, you signify your assent to this privacy policy. You agree that by using the Site you are expressly and affirmatively consenting to our use and disclosure of the information that you provide, and consenting to receive emails, as described below in this privacy policy. If you do not agree to our privacy policy, please do not use the Site. We reserve the right, at our complete discretion, to change, modify, add, or remove portions of this policy at any time. This privacy policy was last revised on October 30, 2008.

Each time you visit the Site or provide us with information, by doing so you are accepting the practices described in this privacy policy at that time.

Who We Are
When we say "we" or "myRacetravel.com" in this privacy policy, we mean Americrown Service Corporation d/b/a myRacetravel.com, a Delaware corporation, and, other than myRacetravel.com as discussed below, those myRacetravel.com affiliates used to provide ticketing services that operate under the "myRacetravel.com" name (collectively referred to herein as "myRacetravel.com"). All information we receive may be shared among the different parts of myRacetravel.com in connection with our operations, and all information that is subject to this privacy policy will be used in accordance with this privacy policy by all parts of myRacetravel.com. However, "myRacetravel.com" does not include the businesses of myRacetravel.com's affiliates that are not in the business of providing ticketing services, and does not include myRacetravel.com's other affiliated companies (such as Daytona International Speedway). Companies that are not affiliated with myRacetravel.com are referred to in this privacy policy as "others," "other companies" or "third parties."

Information We Collect From You
In order to operate the Site and provide you with information on products and services that may be of interest to you, we may collect "contact information" (such as full name, address, phone number and email address as well as your computer's unique IP address), "financial information" (i.e., passwords, credit and debit card numbers and bank and other financial institution account numbers) and "demographic information" (e.g., zip code, postal code, hometown, gender, purchase history information and age as well as IP addresses that are not unique to your computer) from you. Please note that we do not knowingly collect personally identifiable information from children, but if a child has provided us with personally identifiable information without parental or guardian consent, the parent or guardian should contact us to remove the information and unsubscribe them from any promotional contact opportunities.

We use a third party advertising company, Atlas, to serve ads on our behalf across the Internet. Atlas may collect anonymous information about your visits to our website, and your interaction with our ads. For instance, it may keep track of how many of our ads you had seen before visiting our site. This is primarily accomplished through technology provided by Atlas, including cookies and Action Tags (commonly referred to as a Web Beacons or GIF tags), which we place on various places within our website. Atlas does not collect any personally identifiable information through the use of Atlas’ technology. From time to time, we may share anonymous information with Atlas in an aggregate form, for purposes of analysis and improvement of our site. Atlas may use information about your visits to this and other websites in order to provide ads about goods and services of interest to you. If you would like more information about this practice or the process of opting out  of Atlas’ cookies, please click here.

How We Use Contact Information; Responsibility
Order and Payment Processing, Customer Service, Credit Card Issuers and Quality Assurance. We use contact information to help us perform transactions, to deliver the services you have requested, to perform quality assurance, sales and other business analyses, and to contact you in connection with events for which you purchased tickets (including event confirmations, changes and cancellations). In some cases we may use service providers to help us perform some of these tasks, including, but not limited to, processing or fulfilling your orders, or performing customer service, business analyses or quality control, and consequently we may share your contact information with these service providers. In such cases, we often require these service providers to enter into agreements with us regarding the confidential handling of your information. We may also provide your contact information to your credit card issuer or to credit card processors for their purposes. When you make a purchase through the Site, or register with the Site, you will provide us with an email address where we, or these service providers, may contact you for the purposes described in this paragraph.

Contacting You for Offers and Promotions. After you provide us with an email address in connection with ordering travel packages or services through the Site or registering with the Site, or in connection with any Special Offers as described below, you may visit the SIGN UP section of the Site, where you will be given the opportunity to tell us not to use that email address to send you promotional emails. "Promotional emails" are emails that are sent solely for promotional purposes. By submitting an email address to us, you agree that myRacetravel.com (on behalf of itself or on behalf of others) may send promotional emails to that email address until such time that you so indicate your preference not to receive them. Because many consumers like to receive some, but not all, types of promotional emails, the SIGN UP section of the Site provides you with the opportunity to choose which types of promotional emails you do not want to receive. Please note that if you ask not to receive promotional emails from myRacetravel.com, you may still receive promotional emails for a limited time as it may take some time for your preferences to be updated throughout our computer systems, you may still receive non-promotional emails from myRacetravel.com, and you may still receive emails from certain others (including, but not limited to, Event Providers (defined below)); please read the rest of this privacy policy to learn how others may contact you.

Providing Event Providers with Contact Information.
myRacetravel.com sells tickets on behalf of others; it does not promote or otherwise bring you events. Promoters, sanctioning bodies and others ("Event Providers") produce and bring you events. When you use myRacetravel.com to order tickets (or to register while attempting to order tickets), instead of providing your information directly to Event Providers, you provide your contact information to myRacetravel.com who may then pass that information on to the Event Providers on your behalf. In fact, when you purchase tickets, or register to purchase tickets from myRacetravel.com, you consent for us to provide your email address and other information to the Event Providers. This will allow Event Providers to contact you using the email address or other contact information you provided. If, before we provide your contact information to an Event Provider, you request not to receive promotional emails from myRacetravel.com, then we will pass that request on to the Event Provider. Nonetheless, because Event Providers are not part of myRacetravel.com, Event Providers are not subject to this privacy policy and may still use your contact information to communicate with you by sending emails or through other means, and may share your contact information with others. If you want to learn about a particular Event Provider's privacy policies, or you do not want to receive communications from a particular Event Provider, or you have other questions, instructions or concerns to which you would like an Event Provider to respond, then you must contact that Event Provider directly.

Providing Merchants with Contact Information.
In addition to selling event tickets on the Site, myRacetravel.com may sell other goods or services, including travel services, allow you to make reservations, or allow you to participate in (or register for) contests, sweepstakes or other offers or programs (such as discount or rewards programs, magazine subscriptions, hotel bookings or cruises) on the Site. Typically, these goods, services, contests, sweepstakes or other offers or programs ("Special Offers") for which you make purchases, orders or reservations, or for which you participate in or register, are provided by third parties ("Merchants"). Consequently, if you elect to engage in a Merchant's Special Offer, myRacetravel.com may provide that Merchant with your contact information. When you elect to engage in a Merchant's Special Offer you consent for us to provide your email address and other information to that Merchant. Because Merchants are not part of myRacetravel.com, Merchants are not subject to this privacy policy and may use your contact information to communicate with you by sending emails or through other means, and may share your contact information with others. If you want to learn about a particular Merchant's privacy policies, or you do not want to receive communications from a particular Merchant, or you have other questions, instructions or concerns to which you would like a Merchant to respond, then you must contact that Merchant directly.

Divulging Your Contact Information for Legal and Administrative Reasons.
We may disclose specific contact information when we determine that such disclosure is necessary to comply with law, to cooperate with or seek assistance from law enforcement or to protect the interests or safety of myRacetravel.com or other visitors to the Site or users of services or products provided by myRacetravel.com. Also, your contact information may be passed on to a third party in the event of a transfer of ownership or assets, or a bankruptcy, of myRacetravel.com.

Providing Non-myRacetravel.com Affiliates with Contact Information.
We may also share your contact information with our Non-myRacetravel.com Affiliates (defined below), but each Non-myRacetravel.com Affiliate who receives your contact information will comply with the terms of this privacy policy with respect to its use and disclosure of the contact information we share with it, unless the Non-myRacetravel.com Affiliate is also receiving it because it is an Event Provider or Merchant as described above (in which case it will not be required to comply with this privacy policy with respect to its use or disclosure of such information). When we say "Non-myRacetravel.com Affiliates" we mean myRacetravel.com's parents and affiliates that are not part of myRacetravel.com (please see the above paragraph entitled "Who We Are" to see how "myRacetravel.com" is defined). Examples of Non-myRacetravel.com Affiliates include, but are not limited to, Daytona International Speedway and racingone.com.

Other Instances where Contact Information may be Shared.
If you have opted out of receiving all promotional emails, then we will not share your contact information with unaffiliated third parties, unless we are otherwise permitted to under this privacy policy (for example, under certain circumstances we will still be permitted to share your contact information with Event Providers or Merchants). If you do not opt out of receiving all promotional emails, then we may share your contact information if we believe it makes business sense. These third parties may communicate directly with you about their products and services.

Responsibility.
myRacetravel.com will not be responsible or otherwise liable for any use or disclosure of your contact information by a third party to whom myRacetravel.com is allowed to disclose your contact information under this privacy policy.

How We Use Financial Information; Responsibility
We use your financial information to check your qualifications, to help us efficiently perform sales and other transactions on the Site, to deliver the goods and services you have requested, to enroll you in any programs in which you elect to participate and to perform quality assurance. In some cases we may use, and consequently we may provide to service providers, your financial information to help us perform some of these tasks. In such cases, we will require these service providers to enter into agreements with us regarding the confidential handling of your information. We may also provide your financial information to your credit card issuer, financial institutions or credit card processors to process transactions and for their other purposes. We may provide your financial information to Event Providers, primarily for facilitating "will call" ticket pick up, dispute resolution and customer service at the event venue on the date of the event, and may provide your financial information to those Merchants who are providing you with the goods, services or reservations you purchase or order, or who are administering the offers or programs you enter or see promoted, through the Site. We may disclose specific financial information when we determine that such disclosure is necessary to comply with law, to cooperate with or seek assistance from law enforcement or to protect the interests or safety of myRacetravel.com or other visitors to the Site or users of services or products provided by myRacetravel.com. Also, your financial information may be passed on to a third party in the event of a transfer of ownership or assets, or a bankruptcy, of myRacetravel.com. myRacetravel.com will not be responsible or otherwise liable for any use or disclosure of your financial information by a third party to whom myRacetravel.com is allowed to disclose your financial information under this privacy policy.

How We Use Demographic Information
We may use your demographic information to perform business analyses or to tailor the Site and communications to your interests. We may share anonymous, aggregated (grouped) demographic information with advertisers and other third parties so that they can tailor their advertisements and communications to the appropriate audience. Any time that we are allowed under this privacy policy to share your contact information or financial information, we may also share your demographic information along with it.

Information Other Web Sites Collect From You
On the Site, we place links to other web sites operated by other parties. Some of these other web sites contain our brand names and trademarks and other intellectual property that we own; others do not. When you click on these links and visit these other web sites, regardless of whether or not they contain our brand names, trademarks and other intellectual property, you need to be aware that we do not control these other web sites or these other web sites' business practices, and that this privacy policy does not apply to these other web sites. Consequently, the operators of these other web sites may collect different kinds of information about you, and may use and disclose that information in different ways than we would if it were collected on the Site. We encourage you to review their privacy policies and remind you that we will not be responsible for their actions.

Your IP Address
Like most e-commerce websites, each time you visit the Site, we automatically collect your IP address and the web page from which you came. In order to administer and optimize the Site for you and to diagnose problems with our Site, we use your IP address to help identify you and to gather broad demographic information about you.

Cookies
Like most websites, the Site uses cookies to help it keep track of your purchases and other activity on the Site and enhance your experience on the Site. We also use cookies to deliver content specific to your interests and to facilitate the retrieval of information so you do not have to re-enter it each time you visit the Site. On the Site, others may place or read cookies on your browser as well. If you wish to disable these cookies, the "help" portion of the toolbar on most browsers will tell you how. However, if you set your browser to disable cookies, you may not be able to access certain areas or features of the Site.

Our Security Precautions; Geographic Location of Information
The Site has security measures in place to help protect against the loss, misuse and alteration of the information under our control. We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. We reveal only the last four digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing. It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer. We encrypt your contact information and financial information as it travels over the Internet and we store your financial information on our servers in encrypted form. Your information may be transferred to and maintained in whole or in part on computer networks which may be located outside of the state, province, country or other governmental jurisdiction in which you reside, and may be stored on equipment or in facilities leased or licensed from third parties.

How You Can Access and Update Your Email Preferences, Contact information and other My Account Information; Deleting Information
You may click on the Site's NEWSLETTERS link and follow the instructions to modify information you have previously provided to us or to indicate (in greater detail) which types of promotional emails you want (or do not want) to receive from us. Emails that we send you may also have links to the Site's NEWSLETTERS section. If you would like to delete an account that contains your information, please contact customer service. Please note that deleting your account on the NEWSLETTERS section of the Site will not delete all of your contact information or other information contained on our systems, as much or all of this information will be retained to preserve records of our commercial relationship with you. Further, certain information may have already been provided to third parties as described above. Please note that changing your profile on the Site, or otherwise opting-out of receipt of email communications from myRacetravel.com and third parties (other than Event Providers or others for whom you cannot use the Site to cause an opt-out to be effective) will only change the data reflected in your profile for purposes of transacting future business on the Site and for managing future communications from myRacetravel.com. If myRacetravel.com has already provided your information to a third party before you have changed it on the Site, then it is possible that the third party will not receive an update of the information reflecting the change

How to Contact Us Regarding Privacy; Notice
If you have any questions or concerns about this privacy policy or would like to contact us regarding the information you have submitted to us, you can contact us at the following addresses: To contact us: By email: customerservice@myRacetravel.com By Mail: myRacetravel.com, P.O. Box 2801, Daytona Beach, FL 32114 If you wish to exercise a legal right that you may have under Florida law to learn whether we have disclosed your contact or other information for marketing purposes, please send a letter to the address listed above. If, to the extent required by law or otherwise, we notify you that the security of the information you submit has been compromised, then you agree that we may give you such notice by email instead of by regular mail.
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Testimonials      Read | Sign
Linda Foster - Franklin, TN
My husband and I went to the Daytona 500. It was an awesome experience! Hotel was very nice and the bus was great! They got us to the track early so we could take our time exploring and gave us plenty of time to get back...
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